Luis A. Tapia

Born in Mexico City, Luis grew up in Dallas and has been based in Shanghai since 2002. He earned a degree in East Asian Studies from Princeton University, and speaks native English, fluent Mandarin Chinese, and fluent Spanish, plus some spotty French.

Luis is a director, producer, editor, and frequent cinematographer. He has done work for dozens of global brands, some of which are listed on our Clients page.

Luis directed the video that launched Alibaba’s blockbuster IPO campaign—the largest IPO in history. That video was a viral success in China and around the world and is now in heavy rotation in Alibaba’s worldwide marketing. His unique "scripted reality" online miniseries for Citroen shot on location in Paris racked up more than 13 million views. He recently fulfilled a lifelong dream to direct an NFL Film when he directed the Super Bowl Truck Video for NFL China, and he followed that up with Alitrip's introductory brand video--shot on location in Los Angeles, Hong Kong, Shanghai, and the airspace in between.

Other notable directorial projects include his short films Furnaces, Hukou and Connect, and documentaries including Up from the Underground, Human Flesh Search Engine, and the feature-length From Wrexham to Wuhan, commissioned by the British government. He was Assistant Director for Seasons 2 and 3 of the award-winning and internationally-syndicated The Amazing Race: China Rush, and directed Season 3, Episode 2. 

In 2013, he produced Intercourses, the multiscreen video experience that was the official Danish entry to the 55th Venice Biennale. Working in conjunction with producers Parts & Labor out of New York, Luis and the Daedalum Films team took on the entire Chinese production, assembling a crew of 40+ professionals to support acclaimed director Jesper Just for his challenging shoot on location in Yuhang, Zhejiang Province.


Watch his Director Reel.

Watch his Cinematography Reel.

Visit Luis' IMDb.