Luis A. Tapia

Born in Mexico City, Luis grew up in Dallas and has been based in Shanghai since 2002. He earned a degree in East Asian Studies from Princeton University, and speaks native English, fluent Mandarin Chinese, and fluent Spanish, plus some spotty French.

Luis is a director, producer, editor, and frequent cinematographer. He has done work for dozens of global brands, some of which are listed on our Clients page.

Luis has directed and produced videos for more than 100 global brands. In 2014, he directed the video that launched Alibaba’s IPO—the largest IPO in history, and has since directed dozens of videos for Alibaba and its subsidiaries, including a unique POV concept filmed in Shanghai, Hong Kong, and Los Angeles to launch Alitrip’s global marketing campaign. His online miniseries for Citroen, Let’s Go: Paris, was a viral hit, attracting more than 13 million views. Luis directed a series of videos for the launch of Hangzhou’s Kerry Central and Shangri-La Hotel properties. In 2016, he completed another high-profile video series for Alibaba’s G20 campaign, and spent half the year traveling the world with pop icon Faye Wong, documenting her preparation for a long-awaited return to the stage for a one-night only concert on December 30th. Most recently, Luis directed a series of commercials for Dove, and a viral video for Disney featuring Johnny Depp for the world premiere of the latest Pirates of the Caribbean film.

Other notable directorial projects include his short films Furnaces, Hukou and Connect, and documentaries including Up from the Underground, Human Flesh Search Engine, and the feature-length From Wrexham to Wuhan, commissioned by the British government. He was Assistant Director for Seasons 2 and 3 of the award-winning and internationally-syndicated The Amazing Race: China Rush, and directed Season 3, Episode 2. 

Watch his Director Reel.

Watch his Cinematography Reel.

Visit Luis' IMDb.